On Creating & Process.
Where do we start with the creative process?
All creativity is: an answer to a problem. What people judge as “creativity” is actually just “problem solving” - we all do it, all day. Encountering road blocks, figuring out how to navigate around, through, over, or under them.
Honestly, my creative process usually involves a lot of procrastination until it comes to meeting with others and helping others’ dreams come true. That’s when I turn on and expand. That’s why I always start with finding out the problem before I move forward. What is the ideal reality that I (or my client) wants to get to? What is stopping them from achieving that? How can I help them find the pathway to their ideal reality?
This is where my brain lights up! It’s exciting for my creative problem solver! 😙
Whether it is for wedding clients, branding, marketing, web, design, I’m always chasing the same question:
How can we take the magic in your brain and make it come alive?
But… Is that helpful? What is helpful about knowing someone’s creative process?
The rest of the process is so different from project to project, depending on the medium. (That’s why I never feel bored, probably.) In clay and in writing, my process is simply showing up. In that showing up and handling the medium, I am able to find a relationship to the words or clay. Sitting with the words, sitting with the clay, throwing out words and letters, letting my hands explore the clay body, somehow a poem or a sculpture is given shape and voice. It’s very different and beautiful compared my normal work!
Actually, I find the most generous thing you can give to your artist is unstructured time and no expectations. Just throw some words at a page and see what happens. Just sit down and play and let your body explore the space you inhabit without expecting her to produce anything in particular.
Anyway, I’m not sure if that is even helpful. It probably won’t be! Lol!
I think every artist must find their own path - I hope that my little light along the way affirms something deep within you crying out to be seen.
You are enough. Whatever your process, it will appear to you as you create through the tension.
Embrace the difficulty, embrace the bad art, keep creating, keep showing it to people, keep saying something and eventually out of the murky unknown a unique voice will emerge. I believe this for you as I believed it for me.
all my love,
mar